How to add an FAQ section to Shopify product pages
A short FAQ on the product page answers the questions that stop people from buying: sizing, materials, shipping times, returns.
Most themes can do this without code using a collapsible content section.
1. Use a collapsible content section
- Go to Online Store > Themes > Customize and open your product page template.
- Click Add section and choose Collapsible content (that's its name in Dawn; other themes may call it FAQ or Accordion).
- Give it a heading like Frequently asked questions, then add a row for each question with its answer.
- Drag the section to sit right below the product information and save.
This shows the same FAQ on every product that uses this template. For different answers per product, see the next step.
2. Different answers for each product
- Create product metafields for your questions and answers in Settings > Custom data > Products.
- Fill them in on each product.
- In the theme editor, connect the collapsible rows to those metafields using the dynamic source button next to each field, or edit the section code to read them.
3. Or ask Liquify in one sentence
Liquify is an AI theme editor for Shopify. Type the change in plain words and it edits your theme for you, on a draft copy, with a live preview. Nothing changes on your store until you publish.
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Questions
Does an FAQ on product pages help SEO?
It can, when the answers are genuinely useful and specific to the product. It also gives search engines more relevant text on the page.
Can I have a different FAQ for each product?
Yes, by storing the questions and answers in product metafields, or by giving different products different templates.